''A Missing Leg with 6 Stars''
The raw, ridiculous, and real story of how TheseGuys came to be.
Some companies start with funding. Some with fancy decks and seed capital.
We started with a three-legged table. In the room of Mustafa’s grandmother’s house, wedged between old photo frames and the sound of evening news on mute, sat our first “office.”
The fourth leg of the table was missing, so we balanced it with bricks, books, and a little bit of blind hope.
Every pitch deck, every client email, every “we got this” pep talk.
It all began there.
We didn’t know what we were building exactly.
We just knew we couldn’t not build it.
The Daftarkhwan Chapter: Our First Break
After months of grinding from a spare room that smelled faintly of nostalgia, we got our first chance to step out.
Daftarkhwan took us in, a co-working space full of energy, ambition, and the sound of keyboard warriors chasing deadlines.
We spent over a year there, figuring out who we were, what our work meant, and how to explain our crazy ideas without sounding crazy.
Late nights, big dreams, and the taste of our first real wins, that place gave us oxygen.
The F-10 Era: Chaos with a Side of a Dead Cat
Next, we moved into a private office in F-10, thinking we’d finally “made it.” Except, we hadn’t.
There were children screaming outside, people walking into our office unannounced to ask if we sold SIM cards. We kid you not, a dead cat’s carcass outside our window for a week. The smell, the stress, the pure absurdity of it all.
But we stayed.
Worked. Grew.
Because behind the noise and nonsense, something real was happening.
We were no longer freelancers.
We were a team.
We were becoming a company.
We were becoming, ”TheseGuys”.
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One Constitution: Our Dream (Small) Office
Then came the move that changed everything.
We got our hands on a compact, sunlit space in One Constitution.
No screaming kids. No dead cats. Just clean walls, some plants, and room to breathe.
This was where the magic settled. Where we started hiring intentionally.
Where we crafted brands that now live across countries.
Where we started feeling like TheseGuys wasn’t just an idea anymore, it was a living, working studio built with sweat, strategy, and sleepless nights.
And Then Came the Stars
Today, we just closed our biggest client to date: Mövenpick.
A six-star global name in hospitality. A brand that chose us, not because of where we came from, but because of how we think, how we work, and how deeply we understand what brands really need.
This isn’t the end. This is validation.
That a company built on a broken table can go head-to-head with global giants. That showing up, day after day, with the same fire, is what actually pays off.
We were missing a leg, and now we’ve got six stars. And this? This is just the beginning.
Abdullah & Mustafa
